Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with NEW Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps you true-to-hue.
How To Use:
- Apply a small amount to clean, damp hair. Leave 1-2 minutes. Rinse.
- Instantly detangles and nourishes color-treated hair
- Protects hair and reduces breakage by over 70%*
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
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