We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair’s shine or condition.
- Up to 9+ levels of fast-acting lift
- The quickest* way to brighten and lighten hair!
- Blondes that look healthier and feel nourished
- Strengthens hair, reducing breakage by over 54%**
* vs. other Joico lighteners.
** Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
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