Blonde Life Brightening Masque to intensely hydrate, detox and illuminate.
Masques are for hiding things...but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy...just on-tone, crystal- clear perfection here.
• 9 out of 10 stylists agree, after one use, blondes are:
• MORE HYDRATED
*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working:
• from the inside out to replace essential moisture and give softness, elasticity and body a major boost
• from the outside in to help polish the hair surface, fight frizz and guard against dryness
TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
BIO-ADVANCED PEPTIDE COMPLEX®: Our exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.
NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
**Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
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