All hair is welcome.

10 collections created for every hair type, texture and style

We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.

every bottle is full of super stuff

We hunted down one of the most potent natural ingredients on the planet, sea buckthorn. this “superfruit” is one of the few plant sources of the fatty-acid omega 7 (typically found in fish oil) making it the ultimate holy grail ingredient for healthy hair and scalp.